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Echo Steps out for Spring 2002 Scarf Collection
(New York - January 2002) For 2002, Spring is no shrinking violet. From the showrooms of New York to the runways of Paris and Milan, the trend compass is pointing in one direction: pretty, feminine clothes with a bold streak of individuality. This season, women can pick from new takes on preppy classics, vintage-inspired ladylike dresses or the romance of the West, with its soft ruffled blouses and sweeping skirts. And nothing makes a look more personal than an Echo accessory.
The new femininity is soft, fluid and easy, like an Echo scarf. Working it into the spring wardrobe is as simple as wrapping a sheer flower print square under a crisp shirt, or winding one of the new bold geometric prints around the waist of a denim skirt. Echo's right-on-the-trend designs are more versatile than ever as women look to liven their spring wardrobes without breaking the bank. "Women love accessories right now," said Lynn Roberts, Vice President of Advertising and Public Relations for Echo. "Individuality is the key to spring fashion, and accessories add versatility and flair to everyday dressing."
Peace, Love and Paisley Who isn't in love with the luxurious ease and sensuous feeling of hippie chic? Today's bohemian is a lot more pulled together than her Sixties inspiration though; think modern nomad, not barefoot in the park. Nothing could be more appealing for spring than a simple drawstring top, a fluid peasant skirt or easy pajama pants, paired with a chunky leather bag or a hip-slung braided belt. Wrap an abstract butterfly print scarf around your head to express your inner gypsy, or fold a printed square into a triangle, wrap it around a denim skirt and throw on a pair of high-heeled boots to add a free-spirited touch to your day. Grab flip-flops and a paisley pareo for an easy, carefree day at the beach.
Bold Stripes and Bright Stars There's a reason simple graphics never go out of style; their message is unmistakable. And this spring especially, everyone's favorite graphic design is the most powerful: red, white and blue. Knot a flag-inspired scarf around the handle of your favorite bag and let those true-blue colors snap in the breeze. But don't forget the other hues. Take the simplest of outfits - a navy T-shirt and slim-cut pants - add a bright bar-graph scarf in juicy citrus hues and feel the energy surge.
White The simplest color makes the biggest impact this spring. Whether it was a romantic ruffled shirt, a rough-edged leather jacket or the simplest pared-down trench, white was on every runway. It can be sophisticated, innocent or romantic; white goes anywhere you want. A man-tailored white oxford shirt paired with full-leg trousers looks perfectly pulled together with a lace-printed scarf around the neck. Boost the romance of a floaty chiffon skirt or sheer beaded top by tying a silk chiffon scarf at the waist. Make a plain white coat into a high-impact look with a dramatic print wrapped under the collar or knotted as a belt.
Spanish Style Ready to kick up your heels and salsa through the season? Sexy, Spanish style will add spice to your nights - a luxurious ruffle in scarlet red over a daring dress - sure to make you dance the night away. Add flair to your every 'day' wear with a delicate embroidered fringed triangle over a peasant cotton dress.
Beach Comber Even if there's still a foot of snow on the ground and ice on the sidewalk, just saying the word "spring" brings brighter thoughts of warm temperatures and blue skies. And even if you can't quite walk outside in your slingbacks yet, it's never too early to get some tropical temperatures into your wardrobe (think of it as a dose of vitamin C for your closet). Tuck a swath of shell-printed silk twill in tones of coral, turquoise and lemon underneath your jacket to get into the spring frame of mind early, or make a flirty-floral silk square the centerpiece of a simple outfit. Who cares if there's still a chill in the air?
Put some Echo in your life everyday.
Jeans. Make your favorite denims hippie-hip with a sunflower-printed Echo scarf as a belt.
A crisp white shirt. Knot a brightly-striped silk scarf at the neck and let the ends flutter in the breeze to give an old classic new drama.
The A-line skirt. Give a plain skirt new verve by slinging a geometric-printed Echo scarf around the hips.
On holiday. A feather-light washed silk print can be a beach pareo or halter top by day, an evening wrap by night.
Echo style goes far beyond just scarves and rainwear. The Echo brand encompasses products such as cold weather scarves, wraps, gloves and hats, home fabrics and wallcoverings, bed and bath products, and stationery items.
### For more information, please contact: The Echo Design Group Veronika Ullmer, Loving + Company, 212.213.3504 |
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