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Echo's Logo Scarf Helps in the Fight Against Breast Cancer
Portion of Proceeds Will Go To Memorial Sloan-Kettering Cancer Center
(New York - October 2001) The Echo Design Group is honoring Breast Cancer Awareness Month in October by creating an 'Echo Logo' silk scarf available at leading department and specialty stores. For each logo scarf that is sold, Echo will donate a portion of the proceeds to the Memorial Sloan-Kettering Cancer Center, to be used specifically for breast cancer research. The Memorial Sloan-Kettering Cancer Center is the world's oldest and largest private institution devoted to the prevention, treatment and cure of cancer.
Through this special project, The Echo Design Group gives customers the opportunity to show their support for the fight against breast cancer. Available in four different color combinations, the scarves feature distinctive graphics in beautiful color combinations, including purple and blue, black and gray, pink and orange and a khaki/neutral combination.
"The Echo Design Group honors women, as well as their total health and well-being," says Lynn Roberts, Vice President of Advertising and Public Relations at Echo. "We are very proud of this project and hope that the logo scarves will help carry the message of just how important breast cancer research is to women and families everywhere."
The Echo Logo scarf is available at Bloomingdale's, Macy's East, Lord + Taylor and other fine department and specialty stores nationwide. The suggested retail is $25.
Echo style goes far beyond just scarves. The Echo brand encompasses products such as cold weather scarves, wraps, gloves and hats, rainwear, men's neckwear, home fabrics and wallcoverings, bed and bath products, and stationery items.
### For more information, please contact: The Echo Design Group Veronika Ullmer, Loving + Company, 212.213.3504 |
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